7 Tips to Optimize Amazon Product Listing Images

As an Amazon seller, having premium-quality product images that perfectly represent your products is essential. Customers rely on images to make their ultimate purchasing decision.

According to research findings by Feedvisor, 89% of buyers agree that they trust the Amazon.com site and buy more products from it. Therefore, adding top-quality images is the best and quickest way to attract more buyers and improve your brand awareness.

Amazon product listing images design process is fundamental, and you must consider multiple tips to optimize Amazon product listing images.

1- Make Your Product Main Page Attractive

Amazon follows specific rules about your product's main image. Reviewing the seller support page daily is recommended, as guidelines change frequently. Nevertheless, the fundamentals haven't been changed for over a decade.

Here's how to make your main page product image relevant and attractive.

 Pure White Background

Amazon requires a specific white background for the main page images (RGB 255, 255, 255).

The ultimate purpose is to make a product look like it's floating in the interface. Some services can edit your image according to Amazon's needs for a small fee.

 Close-up Image

Your product image should cover 85% of the frame. Cropped images fail to impress buyers as

the image appears small in the thumbnail. It also decreases your ad's click-through rate (CTR), and your product listing receives less traffic.

2- Fill-Up Every Spot

It may seem basic you would be surprised by the number of 2-3 image listings. Generally, most categories with more than seven images slot. So, ensure you have added maximum images to keep your audience informed about products, features, and key aspects.

If you want to include your product's video, it must cover the 7th slot. Add images with the

product's front, back, and packaging. Also, you can add images to let customers know about product functionality.

Infographic images where you can add callout text are quite effective tools on Amazon to improve your conversion rate.

3- Size Matters

Your image size plays a major role in how buyers view your product on Amazon. Uploading too small images is not suggested as they appear pixelated and can disable your desktop zoom feature.

You can upload images of 1,000 pixels in the shortest size so buyers can zoom them easily. The suggested aspect ratio for the images on the product detail page is 1:1 or square.

4- Tiles and Bullets Are Important

Tiles and bullets are important as they can majorly affect indexing and ranking. Amazon puts

great emphasis on them. Your images have less to do with bringing traffic to your listing as they are more important in converting the traffic your listing is getting. People generally ask how they can get their Amazon listing for mobiles. The perfect and quickest way is to add attractive and informative images.

5- Let Your Customers See Themselves

Psychographic research for your customers is equally important while uploading the product

image or writing your copy. Knowing your buyers income, living style, and preferences can help you design a more relevant and appealing image for them.

For example, if you sell an expensive coffeemaker, add a chic and classy kitchen image in the

background.

You should make your customers see that your products fit their lifestyles and needs.

6- Check Spellings

It is common to have grammatical or spelling mistakes slip into your image. So, check your image multiple times before uploading it to avoid grammar or spelling mistakes.

7- Add Quality Content

Always add A+ quality content to your image to make it more attractive to buyers. Use A+ image and content to highlight:

 - Product's uses

 - Exclusive selling proportion

 - Instructions to use

So, follow the tips mentioned above to make the Amazon Product Listing Images Design process simple and relevant. These tips can help your product stand out and attract more buyers in less time.

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